Sunday, March 20, 2016

Contribution Of Sherry Cassin In The Fashion Industry

By Deborah Ward


Although sherry grew in California, she is thought of originating from East Coast. Her contribution to fashion industry is incomparable. Some of most common designs in the market currently were designed by the lady. The first job Sherry Cassin did was as a store retailer, where she worked and played a role of merchandise consultant. She did the job for around 25 years. This was indeed, a long period, meaning that she gained a lot of experience within this area.

In 19999, she quit her job and commenced her own business. She was committed to ensuring that her business flourishes. Having worked for over twenty five years as a consultant in fashion industry, she was confident that the experience she had acquired while in the job could drive her to greater heights towards her desire to flourish in business industry.

She was ready to work following the demands of people. Her intention was to interview customers so that she could get the clear picture of what they are looking for. She had confidence of overtaking the industry, if all her plans were laid out in market appropriately. Her main intention was to work into the weaknesses, she hard realized while working as a consultant.

People were happy to welcome her first collection into the industry. It mainly comprised simple clothing that was made of fur. Other natural materials were also included to make them look more luxurious and attracting. The collection comprised ponchos, shrugs and vests. These clothing were majorly intended to be worn together with jeans and not for warming reasons.

She intended to dominate the market by delivering clothing that ware of high quality compared to that of competitors. She really did everything not to taint her name, by bringing items that were not of required standard into the industry. All these ideas vividly show that she is a brilliant business woman whose future is promising. These ideas were not just thoughts but were also applied practically, a situation that led to enormous growth of her collection.

Her business commenced with few accessories together with fur made clothing and grew into a large business that sells coats and also rainwear that are lined with fur. The enormous growth of the business has been brought up by her hard work and the commitment she has shown.

Experience she had gained while was a consultant, played a great role towards her advancement in her business. The success did not rely only on the experience, but also, from her brilliance. Bergdorf Goodman, Fifth Avenue and Sacks are some of the places that one is likely to find her products especially, if interested in buying them. In her website, she has displayed her products for interested people to view what is in her stock.

Sherry is committed to ensuring that she contributes positively to other activates within the society other than the fashion industry. Through this way, she will be able to give back to the society. She has been doing important job at LIM College for about fifteen years. Within the institution, she is currently the chairperson of Fashion Industry Advisory Board.




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